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As the landscape of higher education continues to evolve, so too must the ways institutions communicate, engage, and share knowledge. With students, staff, and alumni becoming more digitally engaged, traditional methods of outreach often fall short. That’s where podcasting in higher education is stepping in.
From amplifying research and sharing diverse perspectives to strengthening campus culture and student connection, podcasts offer a fresh, accessible way to communicate ideas and tell stories that matter. Universities across the UK are beginning to tap into the power of this medium, not just as a trend, but as a long-term engagement strategy.
At Cue Podcasts, we’ve worked with a range of institutions to help them launch shows that reflect their values, reach their audiences, and spark meaningful conversation. In this case study, we’ll explore how podcasting is reshaping higher education, and how your institution can get started.
Podcasts are series of digital audio or video files that users can download or stream at their convenience. With the growing trend of on-demand media consumption, podcasts have become a vital channel for storytelling, research dissemination, and discussion on academic and cultural topics.
At their core, podcasts are about storytelling and sharing knowledge. Unlike traditional radio broadcasts, podcasts offer on-demand accessibility that allows listeners to engage with content according to their own schedules and interests. This flexibility is one of the key factors behind the growing popularity of podcasts.
Podcasting in higher education is underpinned by one powerful fact: more people than ever are tuning in. Let’s get into the numbers.
As of 2025, there are over 584.1 million podcast listeners worldwide, representing a 6.83% year-over-year increase. By 2027, that number is expected to grow to an astonishing 657.1 million. In the UK alone, podcast listenership has reached an estimated 15.5 million listeners in 2025.
Evidently, podcast listening is no longer niche, it’s mainstream. According to Edison’s 2024 UK Podcast Consumer Report, over two-thirds of British adults aged 18+ have now listened to a podcast, with 42% listening monthly and 30% tuning in weekly, both of which mark new records.
Weekly UK podcast listeners aged 15+ spend an average of 5 hours and 27 minutes listening to podcasts in a typical week. Among young adults aged 18–34, engagement is even higher: the majority are monthly listeners, and 41% listen weekly, outpacing the average UK adult.
Podcasting in the UK also reflects a growing diversity in audience: 48% of Black UK adults are monthly listeners—significantly higher than the 42% national average—while 39% of Asian UK adults also engage monthly. Women are also becoming more regular listeners, with 39% tuning in monthly (up from 31% in 2023) and 26% listening weekly. Newcomers to podcasting are most likely to be Gen Z, with 38% of new weekly listeners identifying within that generation.
So how can higher institutions, like universities, take advantage of the continued rising popularity of podcasting? Let’s explore this question a little more.
The landscape of higher education is shifting. Students expect more flexibility, institutions are under pressure to modernise, and digital communication has become the norm. In this environment, podcasts have emerged as a powerful and accessible tool for universities, one that fosters engagement, amplifies research, and expands institutional reach far beyond the lecture hall.
Podcasts offer a flexible, student-centric learning experience, allowing students to learn at their own pace and on their own time. For those balancing coursework with jobs, caregiving, or extracurriculars, that’s especially valuable. More than just convenient, this kind of on-demand learning encourages autonomy and deeper engagement with course material. It also lets students tailor their learning journey by choosing topics that align with their interests or academic goals.
As podcasting in higher education continues to gain momentum, it also extends a university’s reach far beyond enrolled students. Podcasts can attract prospective students, connect with alumni, and showcase faculty research to global listeners. Unlike traditional marketing materials, podcasts offer a more authentic and human voice, helping universities build trust and community in an increasingly crowded education marketplace.
Moreover, adopting podcasts signals innovation. Universities that embrace podcasting in higher education demonstrate adaptability, digital fluency, and a willingness to meet audiences where they are.
In 2025, a podcast isn’t just a “nice to have”. It’s a strategic platform for storytelling, teaching, outreach, and brand building. The institutions making the most of this shift are the ones already paving the way forward.
Podcasting has become an important tool for universities to engage with students, faculty, alumni, and the broader community. Podcasting in higher education is transforming the way universities connect with their stakeholders, offering new avenues for engagement, learning, and outreach.
Here are some innovative ways universities are leveraging this medium to build connections and enhance learning:
Many universities have launched official podcasts to share campus news, research breakthroughs, and administrative updates. These podcasts offer a behind-the-scenes look at university life, events, and significant academic achievements, bridging the gap between the institution and its stakeholders.
Encouraging faculty members to start their own podcasts has become a trend. Podcasting for teachers often goes into specific subjects, showcasing the expertise and research interests of the faculty. They provide an informal way to learn about complex topics, making education more accessible and relatable. Faculty-led podcasts also help build a personal brand for the professors and foster a closer connection with students.
Universities also use podcasts to address broader topics that resonate with a wider audience. These types of podcasts enhance the university's reputation and contribute to the wider discourse in their respective fields. This form of podcasting in higher education can help institutions enhance their reputation and foster meaningful dialogue.
An exemplary case is Productivity Puzzles - a podcast we produced in partnership with The Productivity Institute. Hosted by Bart van Ark (a Professor of Productivity Studies at The University of Manchester), the podcast investigates why UK productivity is lower than in many other countries.
Some universities use podcasts to supplement course material, offering students an additional learning resource. These podcasts dive deeper into lecture topics, provide summaries, or offer alternative perspectives to reinforce classroom learning. It’s an innovative example of podcasting in higher education that meets the diverse needs of today’s learners.
Podcasts focused on campus life offer a window into the everyday experiences of students and staff. These shows cover cultural events, student initiatives, and the challenges and triumphs of university life, providing insights for prospective students and keeping current students connected to campus happenings.
Many universities have developed alumni-focused podcasts that feature successful graduates discussing their career journeys, insights, and mentorship advice. These podcasts help maintain connections with alumni, keep them engaged, and even boost fundraising efforts by showcasing the impact of alumni contributions.
Universities are promoting interdisciplinary collaboration by creating podcasts that bring together experts from different fields to discuss complex, multi-dimensional topics. For instance, a single episode might feature a biologist, a philosopher, and a data scientist discussing the ethical implications of artificial intelligence in healthcare.
These podcasts highlight the diverse expertise available within the institution and encourage a holistic approach to learning, sparking students’ interest in cross-disciplinary courses and research.
Podcasts are being used to share research findings in an accessible format. By breaking down complex studies into digestible content, universities can reach a wider audience, engage the public, and amplify their academic contributions. Podcasting in higher education provides a dynamic way to communicate research to both academic and non-academic listeners.
Some universities empower students to create their own podcasts, providing a platform for fresh perspectives on current topics. This not only encourages student leadership but also offers listeners a unique, peer-driven insight into university life and student concerns.
Collaborations with industry leaders allow universities to create podcasts that address emerging trends, career advice, and real-world applications. These podcasts help bridge the gap between academia and the professional world, showcasing the university’s relevance and impact on industry development.
As universities increasingly embrace digital channels to connect with students, faculty, alumni, and the public, podcasting in higher education has gone beyond a mere trend, becoming a strategic asset. From communicating cutting-edge research to strengthening alumni networks, podcasts offer institutions a powerful, flexible platform to share their stories, knowledge, and impact with the world.
Here are ten standout examples of how universities are making the most of this medium:
We referenced it above but we’ll include it in our list, too. Hosted by Professor Bart van Ark (Professor of Productivity Studies at The University of Manchester) this podcast explores the UK’s longstanding productivity challenges. Drawing from academic insights and real-world data, it tackles everything from labour markets to digital transformation to make complex research accessible to broader audiences.
This series brings Bowling Green State University's faculty, students, and alumni together for candid conversations on creativity, equity, and social change. It shines a spotlight on research and projects that often go unnoticed outside academia, demonstrating how podcasting can highlight a university’s values and give voice to diverse thinkers.
This narrative-driven series shares deeply personal stories from across the UCL community. From overcoming adversity to making groundbreaking discoveries, it's a reminder that podcasting in higher education isn’t only about broadcasting expertise; it’s also a platform for building empathy, trust, and human connection within academic spaces.
Focused on medical and scientific innovation, this podcast from the Feinberg School of Medicine translates complex research into real-world insights. By making advanced academic work digestible, it boosts both the visibility and public relevance of faculty research, highlighting one of the key benefits of podcasting in higher education.
Developed by the McCourtney Institute for Democracy, this non-partisan podcast from Penn State University explores the foundations of civic life. Through interviews with political scientists, historians, and activists, the show reinforces the role universities can play in shaping informed citizenship and public discourse.
Hosted by Dean Chris Buddle, this behind-the-scenes series dives into the people, policies, and personalities that shape McGill University’s academic community. Episodes feature weekly conversations about university life, student success, and educational insights. It’s a great model for how podcasting in higher education can humanise leadership and foster transparency within institutions.
Hosted by Stanford bioengineer Russ Altman, this podcast explores the intersection of technology, science, and medicine in shaping our future. Topics range from driverless cars to genetic health advancements, offering insights into tomorrow's innovations.
Hosted by Dr. Jeff Hittenberger, Dean of Vanguard's School of Education, this podcast tells the stories of individuals who bring compassion and integrity to their work in teaching and civic life. Each episode explores how education for love and wisdom can transform classrooms, communities, and culture, offering a powerful antidote to fear, anger, and incivility. It’s a standout example of podcasting in higher education being used not just to inform, but to inspire a values-driven approach to learning and leadership.
Hosted by Jill Anderson, this weekly podcast from Harvard’s Graduate School of Education features conversations with educators, researchers, and policymakers on the ideas shaping education, covering everything from early learning through higher education and beyond. By tackling topics like equity, innovation, and leadership, it exemplifies how podcasting in higher education can create meaningful dialogue and thought leadership on a global scale.
Originally a virtual livestream series launched during the COVID-19 pandemic, the Badger Talks Podcast from the University of Wisconsin-Madison evolved into a bi-monthly podcast offering intimate conversations with UW-Madison faculty, staff, and graduate students. Hosted by Buzz Kemper, the show extends the university’s commitment to the Wisconsin Idea by bringing knowledge beyond the classroom and into communities, offering listeners a behind-the-scenes look at the people and research shaping the university’s outreach efforts.
Now that we’ve convinced you to start your higher education podcast, you might be wondering where to start. So, here are 7 tips to help you launch your show successfully.
The first thing you need to do is a realistic assessment of your capabilities and resources. Consider the time commitment involved - producing a podcast isn't just about recording episodes but also includes pre-production planning, post-production editing, and marketing efforts. Evaluate whether you have the bandwidth to manage these aspects alongside your existing responsibilities. Being realistic upfront can save you from stress and overcommitment, ensuring a more sustainable and enjoyable podcasting experience.
Begin by determining what you want to achieve. Are you looking to educate, entertain, or inspire your audience? Do you aim to increase the visibility of your brand or institution, or establish yourself as a thought leader in a particular field? Setting specific, measurable goals will guide the direction and content of your podcast.
It's also important to define what success looks like for you. This could be a certain number of listeners, levels of engagement, or achieving a specific impact in your community. Clear goals help track progress and make adjustments to ensure your podcast is effective and aligns with your vision. Check out our below guide on how to measure podcast success for help with this.
How to Measure Podcast Success: The 12 Key Metrics to Use
This includes everything from choosing a catchy name and developing a unique branding strategy, to determining the format and content of your episodes. Start by brainstorming the themes and topics that align with your goals and audience's interests. Then, decide on the structure of your podcast. Will it be interview-based, narrative-driven, or a mix of various styles? Consider the length and frequency of your episodes, too.
Creating a content calendar can be immensely helpful. It allows you to outline topics and schedule recordings, ensuring a steady flow of content. Remember, the planning phase is where you lay the groundwork for your podcast's identity and future success.
Bonus Tip: Don’t forget about your target audience. Who is your ideal podcast listener? Understand their interests, preferences, and listening habits to create content that resonates deeply and keeps them engaged.
Creating a successful podcast is a team effort. It requires diverse skills and roles, including (but not limited to) a creative host, a detail-oriented editor, a graphic designer for captivating visuals, and a marketing team to increase its reach.
Each member brings a unique perspective and skill set crucial for producing a polished and professional podcast. Ultimately, assembling a skilled team is essential for producing content that truly stands out and captures listeners' attention.
The quality of your podcast’s audio is incredibly important. So, investing in the right equipment is crucial for clear, professional sound. Consider microphones, headphones, and recording software that fit your budget and needs.
Additionally, think about the recording environment. A quiet, echo-free space is ideal. If your podcast includes remote interviews or co-hosts, ensure you have reliable internet and software for recording these sessions. Remember, great content deserves great sound quality, so don’t skimp on the tools that elevate your podcast from amateur to professional.
Before you hit the publish button, it’s important to establish a clear plan to reach your target audience. This includes selecting the right platforms for distribution, leveraging social media for promotion, and considering collaborations or guest appearances to expand your reach. Develop a consistent schedule for releasing episodes and teasers, and engage with your audience through interactive channels like social media or email newsletters. Effective marketing ensures your podcast reaches the ears of potential listeners and keeps them coming back for more.
How to Promote a Podcast in 2024: 19 Proven Strategies
For many educational institutions, launching and editing a podcast just isn’t feasible given their time constraints. But that doesn’t mean it’s not an option.
By working with a podcast production agency, you can outsource the entire production process. All you have to do is get behind the mic and talk, and they’ll handle everything else - from editing and branding through to distribution and marketing.
How to Find the Best B2B Podcast Agency for Your Business
Here at Cue Podcasts we offer complete done-for-you podcast production packages. If you want to tap into the power of podcasts without the hassle, outsourcing to a team of experts allows you to skip the awkward years and launch a great show right away.
Check out some of our work in our showreel below:
As higher education adapts to a digital-first world, podcasting has emerged as one of the most versatile tools in an institution’s communication and engagement arsenal. It’s more than just a trend, it’s a strategic medium for reaching wider audiences, amplifying academic voices, and creating meaningful conversations within and beyond the university community.
Podcasting in higher education enables institutions to connect with prospective students, energise alumni, supplement classroom learning, and share impactful research in an accessible way. And because it’s on-demand, low-barrier, and cost-effective, it fits seamlessly into how people consume content today.
At Cue Podcasts, we believe universities that invest in thoughtful, well-produced shows are building something far more powerful than content. They’re building communities, shaping narratives, and staying relevant in an increasingly competitive sector. Now is the time to lead the way. Don’t just join the conversation, create it. Start podcasting in higher education and let your institution’s voice be heard.
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