Despite offering a diverse range of artist services, Roc Nation hadn’t experimented with podcasting before the pandemic. So in early 2020 they partnered with Cue to plan, produce, and promote professional-quality content. During lockdown, we worked directly with four Roc Nation artists to deliver a series of music-focused podcasts.

The Brief

• Give artists on the Roc Nation talent roster access to professional podcast production services and studio-quality equipment for recording remotely at home.
• Produce music-focused podcasts that resonate with existing audiences, enabling fans to stay connected with their favourite artists while gigs and tours were cancelled.
• Drive higher levels of engagement on artist’s social channels by posting eye-catching marketing material for each podcast episode.
• Create and implement a launch plan for each podcast designed to maximise reach and impact on release.

The Podcasts

The First Ever Podcast

The Sound of Change

Good for a Girl

BeenDopeSpeaks

‍Maximising Reach Post-Launch

Cue worked alongside management and PR teams to plan a launch strategy for each podcast. Coordinated coverage in relevant industry publications promoted the shows to the right audiences upon release.

To make the most of this early attention, multiple episodes of each podcast went live on launch day. This allowed fans to binge-listen, and the subsequent spike in first-week download figures helped boost the position of each podcast in the Apple charts.